Steve Raby is Head of Research at ProSports Technology, a research-based organisation that monitors and evaluates the latest advances and advises elite sports clubs on performance-enhancing technologies under development.
Sports Technology - The Good, the Bad and the Ugly
The Ugly truth is that over 90% of sports clubs are in survival mode, affecting the whole ecosystem of sport, from grassroots to elite organisations and the ongoing development of our future athletes.
While technology can help, there are a number of ‘buts’.
The Bad side of technology is that it can be expensive and only the elite clubs have the financial muscle to buy the best. Which widens the gap between the haves and the have nots even further.
The Good news is that there are ways for all clubs to benefit from new technology, whatever your club’s budget. In terms of performance both on and off the pitch.
Find out how to help your club meet the challenge and gain an edge.