Daniel Herman & Mike McGurn
In 1997 Daniel founded Bio-Synergy to create the first clean and efficacious sports nutrition brand that would meet the need of fitness enthusiasts and professional sports people alike. In order to get an in-sight into the demands of athletes Daniel qualified as a nutritionist and SAQ coach. 20 years on Bio-Synergy products have probably fuelled more World Cup Wins and Olympic medals than any other brand.
International Strength and Conditioning Coach Mike McGurn has the prestigious honour of training three National Senior Irish Teams in different codes and winning two World Titles in two different sports. McGurn has overseen the physical conditioning of these National teams at 3 World Cup Tournaments and 8 Six Nations Tournaments.
Exploring the impact and role of sports nutrition over 2 decades
How as a result of the professionalisation of sport since the 1990s sports nutrition has played a bigger role in player performance and how to avoid pitfalls when deciding on which brand(s) to partner with.